Aha will debut in an eight-pack of 12-ounce cans and in 16-ounce single-serve cans, with pricing in line with mainstream sparkling waters. There’s plenty of precedent: Coke endorsers have included boldfacers such as Marilyn Monroe and Taylor Swift — and Bubly memorably enlisted crooner Michael Bublé for several playful Super Bowl ads. Danny Meyer wants to bring everyone to the table after a fractious election. The most important news stories of the day, curated by Post editors and delivered every morning. Our sparkling water experts were pretty astonished when they found out this lesser-known brand took the crown. (In a blind taste test we conducted after the launch of Bubly, most people couldn’t distinguish between similar flavors of it and La Croix, even if they professed themselves to be partisans). This shift to plain water coincides with a growing body of evidence that sweetened beverages are linked to several lifestyle-related diseases. Sparkling water with big duos of flavor is here. Coca-Cola is not new to the space, having purchased southwest regional player Topo Chico and debuted flavored sparkling lines for Dasani and Smartwater. According to marketing materials, Coca-Cola’s launch taps into the “huge consumer wellness trend,” but some of this trend pulls against purchased beverages overall. Score: 8.6/10Just nudging out Bubly for the top spot was Klarbrunn. La Croix dominates competitors, but its sales are slipping. Although the name might call to mind a particular ’80s band (or Oprah Winfrey, or among health-care wonks, the American Hospital Association), the in-your-face branding is apropos, according to the colleagues we rounded up to taste the new products. Every Monday for 10 weeks. What is driving this Aha moment, and why Coca-Cola decided against doubling down on existing products is this: plastics.
Coca-Cola might be late to the fizzy-water game, but the soft drink giant’s strategy with its debut this week of a line of sparkling water seems clear: Go bold or go home. “We’ve been absolutely clear on our thoughts about CBD,” Grant said. In fact, last year, for the first time ever, Americans drank more water than soda. Previously, she co-authored the Reliable Source column for The Post. Although Dasani sparkling waters are in cans, the iconic Dasani and Smartwater packaging is clear plastic bottles.

This is one of the most dynamic segments in beverages, generating almost as much retail dollar growth as all other beverage segments combined.”, These aluminum cans are totally metal: Liquid Death sells water to punks who are too cool for alcohol. Half of the sales growth, he said, is in sparkling, and he doesn’t anticipate that slowing down. Each had a strong, sweet scent that might make drinkers check the label twice — nope, there really is no sugar and no juice in there. He said that the company is working on an initiative to recycle every single-use package by 2030 and recently announced it has committed $100 million to accelerating recycling. Taking aim at weakening brand LaCroix and Pepsi’s successful Bubly line, Aha will come in eight flavors, two of which — Citrus Green Tea and Black … The fastest-growing beverage category is tap or filtered water (the biggest losing category: cow’s milk and alt-milks).
[The key to White Claw’s surging popularity: Marketing to a post-gender world]. Join our virtual cookbook club and sample recipes from our 10 must-reads — then decide what to add to your shelf. Is soda over? “We’ve been in this category for a long time,” Grant said in a phone interview. Try new AHA sparkling water today! We tasted and ranked 14 top brands.

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