Keywords: Public relations, Organization, Media, Duties 1. Here are some ways of enhancing an organization’s brand image: Addressing the media Speaking at various press conferences, seminars. Download Introduction To Advertising And Public Relations books , Advertising and public relations are the much sought after professional courses with courses with vast potential of employment and career opportunities. �D$Rx� 㖽A��gG�I�1�w���(̓�\�՛%d�O�M�*�ؕ�P��mF�6)�V�5,N��x�9�ƌU�bv{�G���\QSf� �i���� ���-~2����r�"+�b'��x{8�*�1qKf���Y-U�3�� �J�/��x[�g'C���2�ka6Yr� ���#*���C�6)���T���%�MP�T�^Սm�p'�&*�(�s����ӗ�� 5. to state “we want to target the general public.” This means you want to target everyone, which may be neither realistic nor achievable within the scope of a campaign. Required Readings: 1. the changing needs of our public relations service efforts. Course Description Principles,!evolution,!and!professional!practice!of!modern!public!relations.!Concepts! /�ۜ���V�������]Z3� 7�,�+�p�/:�4E�C�D����Myc$��V�U������g�4c�M+��U�7�wm�mM�g#�jp2ޏ�./��x��`�0�. <>/ExtGState<>/ProcSet[/PDF/Text/ImageB/ImageC/ImageI] >>/Annots[ 18 0 R] /MediaBox[ 0 0 612 792] /Contents 4 0 R/Group<>/Tabs/S/StructParents 0>> %n�~�A�^���BE����@�I��"Sa�����_?g�[�7����~=̳�}�ή��U���wU��8����/@�߇;3'u&2G&��Jdfj+�� �`��>�g�:�T�\B�X���QU ��W�FO�X�e�?��jL5�N��(z�~b� �Ο��*����{q���B��#�$�s��%�|n=�A�j the general public—essentially capturing the 8 billion people who are part of the global society—is usually not the best way to approach things. Introduction The term “Public Relations “was used for the first time in the United States and the United States Post Office Railway Union and in the first decade of the twentieth century, this country was created the office of public relations at the institute. A PR specialist communicates with the target audience directly or indirectly through media with an aim to create and maintain a positive image and create a strong relationship with the audience. designanddistribution,foranyorganization.! 3 0 obj In 1906, the first private company which the public services offered to its customers was created. Public relations is the management function that establishes and maintains mutually beneficial relationships between an organization and the publics on whom its success or failure depends. Chapter 1 • AN INTRODUCTION TO PUBLIC RELATIONS . “Public relations is the attempt by information persuasion and adjustment to engineer public support for an activity, cause, movement or institution.” - Edward L. Bernays “Public Relations is a combination of philosophy, sociology, economics, language, psychology, journalism, communication and other knowledges into a system of human You are the ones who will use this material to create a variety of inspired PR approaches in your local communities. Revised: August 2018 MCOM 2375 Introduction to Public Relations Course Requirements A. %PDF-1.7 preface I x��\[o�F~7��0O��h��FQl�4M �M�!�,۱���r���{�rx��h��@�D�_�Nʛ?�N�oΏ>.��֋ͪ\}�;�ࡷ狳�۟~/_�Da�� 3 Functions of Public Relations The typical 12 functions of public relations can be categorized by competencies, the four-step process, and others. of!planning!and!executing!effective!communication!strategies,!including!message! In this definition, PR is planned a nd continuous efforts to establish and maintain go … Additional readings assigned in class Assignment Policy 1. Communication and Public Relations (PR) zz comprehend functions of and skills required for corporate communication and public relations zz understand areas and principles of PR activities. �wkT�&���mij���f�Y �?陠���R�>w���|�U-����j�]dBG��\x�UJ=U(nU�EX$[����'�\�^�O%͆�J��d����G�Au�P=����B�,��"6�L#��i�"f�Z?����R��[F\���R�Q-&S��2%�.��,���-�T1��Hu�O��j M'~'qh����I���đ��yYn6嵿�yS��G�5 �;�O��PSY�=��i]�@�$s(��hvu��� +���f���;�҉s�e�b�� )�B���xv�朿�ت�Tm՞���.�F'��=ώ�;z�Hd�2������ݷZD�����1�,��G��a�n+�I�Wh����2���C[�lǢmLH=D�MU`���?� g���eE�e��DI7l>B�a���8�k0HꘀtӻɎ��sU��Rë5�"�ܶQ�\TV2��Y�� Introduction to Public Relations ! Relations (IPR) provides a definition of public relations, which is still used. This one day public relations course will provide with you with a wide variety of tools and skills that will enable you to do your own effective PR, or work with a greater understanding of what outsourced PR should deliver and how to … by Shipra Kundra, Introduction To Advertising And Public Relations Book available in PDF, EPUB, Mobi Format. Introduction to Public Relations What is Public Relations (PR) Public relations (PR) is the way organisations, companies and individuals communicate with the public and media. stream <>/Metadata 446 0 R/ViewerPreferences 447 0 R>> endobj endobj 1 0 obj introduction Every idea, fact or opinion is static until communicated and understood. Broom, 2009, Effective Public Relations, page 7. Targeting . -e��#.b�_�{-�G7���rGa���c����+D J@�߀�wXT.7����x�d��T �6��>r7+df ^��c�V�=Ƞ�eb#O�Ę����#�I.����2';�\^h���i�›�J5��okˬڗYD~��n#���u��d�����'k��@��Y���.9Z_� U��Dm�0���z���-&��J��8��}���sy��R�"#X�l�����!X��kR�j��}����PkP}�{���!�K�5�QxiP�a�s�d�kᚓܜ����D�)E�R.rq����)��42�H��S����YyK�@���߿/h�(L��ѰJǘ� _�z�AC`���}1�$�c)ɨ��$����5jQ[�mX�R�{��^�T@�k�ė�����V�� �����+��P��>o~�T�uxK�'(5S&0�m�9���>�I�l�b��Uܶo�;tjJa*^KŒ <> An Introduction to Public Relations So how do you get your name in the right media and at the same time, get them to say good things about you and your company? Introduction to Public Relations T/Th 9:30 – 10:50 a.m. Syllabus subject to revision. [���2'b��|ȅąc��줋�O����l ��K}����ۛF}��V��X5UV�dq_b���WS�k����xћh=`a��13D+�CB���!N�a�Y�`�O�:Ҽ�i�Y��=&_����*�,͆+��hx%)��k��0�:H-&�)L�݉����!�P�#AZ�h!�\W&ע���Gr. 2 0 obj Wilcox, Cameron, Reber, & Shin (2013), Think Public Relations, ISBN: 9780205857258 2. %���� Introduction The term “Public Relations “was used for the first time in the United States and the United States Post Office Railway Union and in the first decade of the twentieth century, this country was created the office of public relations at the institute. endobj Public relations strengthens the relationship between the organization and its target audience, employees, stakeholders, investors etc. The Public Relations Handbook is simply a place to begin; it is a tool members can use to become more aware and informed. <> Public Relation Activities . PDF | On Sep 1, 2013, Shahram Gilaninia and others published The Role of Public Relations in Organization | Find, read and cite all the research you need on ResearchGate 4 0 obj Course Goals and Student Learning Objectives The primary …

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